Course
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Course Overview

Introduction

If you’ve been struggling to generate more leads for your business, you’re not alone. A recent study conducted by CSO Insights revealed that 68 percent of business report that they struggle with lead generation. It doesn’t matter what kind of business you’re in, if you aren’t able to generate new leads and turn them into paying customers, your company will never succeed. You need to be constantly bringing in new customers if you want your business to thrive. It sounds like a simple task to generate more leads, but you’ve spent a ton of time and resources to your marketing strategy but you don’t seem to be seeing the results that you had expected.

The Secret To Lead Generation

Generating more leads is anything but easy and if you don’t have a solid marketing strategy that will drive more traffic to your website, you’ll never be able to generate the leads you need for your business to succeed. Some of the most common reasons why businesses fail to drive traffic to their site and generate more leads include:

  • Your company website isn’t optimized for search engines
  • Your website isn’t mobile-friendly
  • Your homepage isn’t designed to engage customers
  • You don’t have any call to actions that direct your website visitors to take action
  • Your content is poor quality and you aren’t posting consistently
  • You’re not utilizing email marketing to reach your target audience

If you aren’t taking the time to properly optimize your website and use the tools available to your company, then you will continue to fail to generate the leads necessary to keep your business going.

In This Course You Will Learn

Here’s what you’ll discover when you take the first step and join this authoritative course on lead generation:

  • How to find leads in any niche
  • Discover the secrets to blogging that will help you generate more leads
  • Learn how to use social media to build stronger relationships with your target audience
  • Find out how to link to potential customers with proper Search Engine Optimization (SEO) practices
  • Discover why webinars are the best way to demonstrate your business expertise and win more customers
  • Learn how to generate more leads with a solid email marketing campaigns

Course Features and Benefits

When you go through this course, you’ll uncover the secrets of lead generation to generate more leads online in any niche. Here are just some of the benefits that you’ll gain:

  • You’ll learn the benefits of blogging frequently and how to generate more leads with your online content
  • You’ll learn how to use social media to organically increase your followers and fans
  • You’ll realize the value of SEO and how to increase the visibility of your business and rank higher on Google
  • You’ll learn how to use webinars to demonstrate your credibility and authority in your industry
  • You’ll discover how to use email marketing to build stronger customer relationships and convert more leads into paying customers

Course Prerequisites

To be successfully implement the techniques presented in this course, you will require:

  • An active website for your business
  • A Blog or the ability to create one to engage prospects and customers
  • Visitor statistics for your website (optional)

If you want to learn how to generate leads in any niche to grow your business, you need to enroll in this comprehensive course on lead generation.

Who Should Enroll?

  • Small Business Owners
  • Entrepreneurs
  • Sales and Marketing Managers

Learn More About This Course

  • Lead Generation eBook
  • Checklist
  • Lead Generation Articles

About Instructor

Staff Instructor

The Faculty at the Institute for Business Success consist of experienced professionals and academic instructors in business, marketing, finance, and entrepreneurship. Our mission is focused on helping members of our community operate profitable enterprises using knowledge based insights to help you build stronger customer relationships, create better products, and deliver exceptional value.

3 Courses

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Course Includes

  • 8 Lessons
  • 2 Quizzes
  • Course Certificate
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